Welcome to Night of the Hats and also to Late Capitalism*.
There are so many things available out there that if I have something to sell, I have to give things away, or pay people to promote it, or engage in various other dark arts of PR that I am bad at, and, to a close approximation, so is everyone else. Meanwhile if someone gives something away there are people who will monetise it, so we occasionally find ourselves in the situation of giving things away to sell things and selling them to give things away.
This is on my mind because I have a book to sell, currently exclusively as an e-book at the Amazon Kindle Store, soon (hopefully), to be in other places and also in paperback. As might be expected statistically my PR is bad. I need to improve, probably by giving several something away.
I'm bringing this up as this morning I received an email from Artsy.net, a website funded by tech-tycoons and dedicated to putting images of artwork on line. Their unsolicited request was in response to my rather stupid joke about Jackson Pollock.
If I'm going to attempt to convince people to promote my book, I suppose I shall have to quid pro quo, and to indicate my openness to this here's some quo (or quid maybe, which way round is this?):
IF you want a fun crime novel about heists and plots set in the Edwardian period, buy my book The Inexplicable Affair of the Mesmerising Russian Nobleman.
IF you feel like some abstract impressionism, powerful images that exist without telling you what they mean, then Artsy.net can assist. Knock yourself out.
I now return you to your regular programming.
* This may not be Late Capitalism, it might be High Capitalism, or Mid Capitalism, or everything between merchant guilds and satellite tax-haven trade-wars might later be bundled together into Early Capitalism. Come back in a thousand years and check it out.